FarBlaze: Will This Stop Smokers?

Will This Stop Smokers?

Written By Farlin Paulino (Blaze) on Saturday, July 11, 2009

President Obama signed new legislation that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text. For a piece in its Sunday Perspectives section, the St. Petersburg Timesasked DJ Stout what cigarette manufacturers like Marlboro might do to follow the new marketing rules. Stout suggests that to comply with the crackdown, tobacco companies should embrace the restrictions and make cigarettes look truly dangerous. This, of course, will still appeal to a core group of smokers, but I don't think Smokers will mind that. They smoke the cigarettes, not the box.